SEO Expert for Risk / Opportunity Audit - Upwork
| Būsena | UŽDARYTA |
| Biudžetas | 501-1000 Eur |
| Sukurta: | 2023-12-09 |
| Baigiasi: | 2023-12-16 |
| Siūlo: | Nėra |
| Apibūdinimas: | Title: SEO Due Diligence Audit for Fitness Content Website (Potential Acquisition) Project Overview: I am seeking an experienced SEO pro to conduct a thorough risk & opportunity audit of a fitness content website, currently under consideration for acquisition. This audit is a critical part of our due diligence process. We require an ultra-conservative projection of the site's future performance, particularly regarding organic search traffic trends following Google's latest core updates. Your unbiased assessment will significantly influence our acquisition strategy. So, no sugar-coating here. The site peaked at 2.3M page views this July and has trended downward 40% to 1.4M in November. The site has a DR of 54, ranks for 290k keywords, and possesses 200k backlinks, and monetizes 65% with display (Mediavine) and 35% affiliate. Key Deliverables: * Perform a detailed analysis using ahrefs (preferred) or equivalent platforms to assess the current SEO health and potential risks, focusing on recent traffic trends. * Evaluate the impact of Google's core updates, especially the latest HCU, on the site’s performance. * Offer a RICE-style analysis highlighting growth opportunities, with emphasis on conservative traffic projections and potential monetization. * Deliver a comprehensive report summarizing risks, opportunities, and realistic projections (up or down) for organic traffic over the next 12-18 months. Specific Aspects to Address: *The site's monetization strategy, which includes display advertising (Mediavine) and affiliate partnerships. * An evaluation of the site’s current Shopify platform versus WordPress, including SEO implications for content publishers. * Recommendations on whether a platform switch (from Shopify to WordPress or another platform) is advisable, along with potential technical and commercial implications of such a move. Project Details: Timeline: 3-5 days turnaround Scope: Limited to 5 hours of work Deliverables: A detailed report including a summary of risks and opportunities, a RICE analysis sheet, and specific insights on platform suitability. Candidate Requirements: Extensive experience in SEO, with proficiency in ahrefs or similar analytics tools. Expertise in evaluating websites built on Shopify and WordPress, with insights into their SEO implications. Ability to provide strategic, data-driven advice and conservative traffic projections. Applicants are encouraged to ask questions for further clarification on the project goals and expectations. Your insights will play a pivotal role in our decision-making process regarding this potential acquisition. Thank you! Hourly Range: $25.00-$125.00 Posted On: December 09, 2023 03:43 UTC Category: SEO Skills:Content SEO, SEO Strategy, Shopify SEO, Health & Wellness, Ahrefs, SEO Audit, SEO Performance Skills: Content SEO, SEO Strategy, Shopify SEO, Health & Wellness, Ahrefs, SEO Audit, SEO Performance Country: United States click to apply 
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| Operacinė Sistema: | Linux |
| Siūlymų Skaičius: | 0 |
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